The May 1, 2006 cover story of BusinessWeek discusses how virtual environments can transform the way business operate, from training and collaboration to product design and marketing. Moreover, they postulate that virtual environments may be far more intuitive portals to the Internet than then HTML and the Web. The BusinessWeek story focuses on the proprietary massively multiplayer online game Second Life. But for businesses that need an open standard to communicate across systems or platforms, X3D provides a well developed solution with rich scripting, interaction, and communication tools.