Avid:

New offering integrates with NRCS and playout systems from Avid and third-parties;
provides unparalleled data redundancy and control of on-air content
NAB 2006, Las Vegas (Booth #SL701) ? April 23, 2006 ? Avid Technology, Inc. (NASDAQ: AVID) today unveiled the Avid® iNEWS® Command system ? a new offering that integrates with any newsroom computer system (NRCS) and provides broadcasters with precise automation control over playout devices, including video servers, still stores, and character generators. Delivering superior reliability for mission-critical operations, the Avid iNEWS Command system can be configured to eliminate single points of failure, ensuring that if any playout component becomes unavailable during a transmission, a backup system can take over automatically ? without the need for manual intervention. In addition, the system can be tightly synchronized with Avid iNEWS and other third-party NRCS solutions, so as operators alter the content or the order of the rundown in the final seconds before a broadcast, the changes are immediately reflected in the iNEWS Command playlist. With comprehensive control over all of the devices, assets, and programming information used to deliver a newscast, the Avid iNEWS Command system delivers an open, cost-effective way for broadcasters to manage playout products and processes, and deliver a greater number of error-free broadcasts.